JTBD.com

JTBD.com is a platform dedicated to the "Jobs to Be Done" (JTBD) framework, a method used by businesses to understand the core reasons why customers purchase or use products and services. Instead of focusing solely on product features, JTBD helps companies identify the specific "jobs" or needs customers want to fulfill. This insight enables organizations to innovate more effectively and create solutions that truly meet customer demands. Essentially, JTBD.com provides resources, tools, and knowledge to help businesses align their offerings closely with what customers are striving to achieve in their lives or work.