Innovators Dilemma

The Innovator's Dilemma is a concept that explains why successful companies often fail when new technologies or ideas emerge. Established businesses focus on improving their current products for existing customers, which can lead them to overlook disruptive innovations that initially seem less profitable or appealing. As new companies adopt these innovations, they may capture market share and eventually dominate the industry. This dilemma highlights the challenge of balancing current success with the need to adapt to change, emphasizing that what works today may not work tomorrow.