The Innovator's Dilemma (book)

"The Innovator's Dilemma," by Clayton Christensen, explores why successful companies often fail when faced with disruptive technologies. It argues that established firms focus on improving their existing products for current customers, which works well until new, simpler innovations emerge that initially seem less profitable. These disruptions can appeal to overlooked customer segments, eventually capturing a larger market share. The dilemma is that adhering strictly to current business models can blind companies to transformative changes, leading to their decline. To survive, organizations must balance addressing existing customer needs with exploring new opportunities and innovations.