The Innovator's Solution (book)

*The Innovator's Solution*, by Clayton Christensen and Michael Raynor, explores how companies can successfully grow by creating disruptive innovations—new products or services that change markets and attract new customers. The book provides strategies for identifying unmet needs, developing breakthrough offerings, and competing effectively against established businesses. It emphasizes understanding customer motivations, focusing on underserved segments, and fostering a culture of innovation. Ultimately, it guides organizations on how to sustain long-term growth by systematically creating disruptive innovations rather than solely improving existing products.