The Innovation Dilemma

The Innovation Dilemma refers to the challenge companies face when choosing between improving existing products for current customers or investing in new, disruptive innovations. Often, established companies focus on their current successes, neglecting emerging technologies that initially seem less profitable. This can lead to missed opportunities as new competitors emerge with innovative solutions that eventually capture the market. In essence, businesses must balance the needs of their existing customers with the potential of groundbreaking ideas, but sticking too closely to the status quo can hinder long-term growth and adaptability.