Market Entry Strategies

Market entry strategies are approaches businesses use to start selling their products or services in a new market. Common strategies include exporting goods, forming partnerships with local companies, or establishing a presence through direct investment, like opening a store or office. Each method has its pros and cons, depending on factors such as cost, risk, and the level of control desired. The choice of strategy depends on the target market's characteristics, competition, and the company's resources and goals, allowing businesses to effectively navigate new opportunities and challenges.