International Expansion Strategy

An International Expansion Strategy involves a business's plan to enter new markets outside its home country. This strategy aims to increase sales, diversify risk, and leverage global opportunities. Companies may adapt their products or services to meet local needs and preferences. They might establish partnerships, franchises, or subsidiaries in foreign markets. Factors like market research, competition, and cultural differences are crucial to consider. Ultimately, a successful international expansion strategy can enhance growth and profitability by tapping into new customer bases and resources worldwide.