Global or International Strategy

Global or international strategy refers to the plan a company uses to expand its operations beyond its home country to reach customers around the world. This involves adapting its products, marketing, and operations to different cultures and markets while maintaining some consistency in brand and standards. A successful global strategy helps firms tap into new markets, increase sales, and enhance competitiveness, leveraging economies of scale and diversifying risk. Ultimately, it’s about balancing global efficiency with local responsiveness to meet diverse consumer needs effectively.