International Diversification Strategy

An international diversification strategy involves a company expanding its operations and investments into different countries to reduce risk and increase growth opportunities. By entering various markets, businesses can tap into new customer bases, benefit from different economic conditions, and mitigate losses from downturns in any single market. This strategy aims to balance the company’s portfolio and enhance its competitive edge globally, allowing it to take advantage of unique resources, labor, and innovations found in different regions. Overall, it seeks to create a more resilient and robust business model on a global scale.