Manfred W. Keupp

Manfred W. Keupp is a scholar known for his work in the fields of business strategy and innovation management. He focuses on how companies can successfully adapt to changing environments and foster innovation to maintain competitiveness. Keupp's research often explores the dynamics between organizational capabilities and market demands, emphasizing the importance of collaboration and knowledge sharing in achieving business success. His insights help organizations understand how to harness their resources effectively to innovate and grow in a rapidly evolving marketplace.