International Market Entry Strategies

International market entry strategies are methods businesses use to expand into foreign markets. Common strategies include exporting products, forming partnerships or joint ventures with local companies, establishing wholly-owned subsidiaries, and franchising. Each approach has its advantages and risks, such as cost, control, and market knowledge. Companies choose a strategy based on their goals, resources, and the specific characteristics of the target market. Effective entry strategies help businesses navigate different regulations, cultural differences, and competition, ultimately aiming to grow their brand and increase sales internationally.