Global Marketing Strategy

A Global Marketing Strategy is a plan that companies use to promote and sell their products or services worldwide. It involves understanding different markets, cultures, and consumer preferences in various countries. Companies aim to adapt or standardize their marketing efforts to effectively reach and engage customers across borders. This strategy includes things like pricing, advertising, and distribution methods tailored to suit local markets while maintaining a consistent brand image. Ultimately, it helps businesses grow and compete in the global marketplace by aligning their marketing efforts with international demand and opportunities.