Svend Hollensen (Professor)

Svend Hollensen is a notable professor known for his expertise in marketing, particularly international marketing. He has made significant contributions to the field through his research, teaching, and publications, including widely used textbooks. Hollensen's work often focuses on how businesses can successfully enter and compete in global markets, addressing strategies, consumer behavior, and market dynamics. His insights help students and professionals understand the complexities of marketing across different cultures and economic environments, making him a respected figure in academic and practical marketing circles.