Svend Hollensen

Svend Hollensen is a recognized expert in the field of marketing, particularly known for his work on international marketing and business strategies. He has authored several influential textbooks that guide students and professionals in understanding market dynamics and global business operations. His writings emphasize the importance of adapting marketing strategies to different cultures and market conditions. Hollensen's insights help businesses navigate complex international environments, making his contributions valuable for anyone looking to succeed in today's global marketplace. His work is widely used in academia and by practitioners in the field of marketing and business development.