International Marketing Channels

International marketing channels are the pathways that businesses use to sell their products or services in different countries. These channels can include wholesalers, retailers, online platforms, and distributors that help deliver goods from the manufacturer to the consumer across borders. Effective international marketing channels consider local preferences, cultural differences, and legal regulations. By understanding and selecting the right channels, companies can efficiently reach their target markets, ensuring their products are available and appealing to customers around the world.