Philip Kotler (Marketing Expert)

Philip Kotler is a renowned marketing expert, often referred to as the "father of modern marketing." He has authored numerous influential books and articles that explore how businesses can understand and meet customer needs effectively. Kotler emphasizes the importance of market research, segmentation, and targeted strategies to connect with consumers. His work has shaped marketing practices worldwide, promoting the idea that marketing should focus on creating value for customers while also driving business success. His concepts are fundamental in teaching both students and professionals about effective marketing strategies in today’s competitive landscape.