Kotler's Four Ps

Kotler’s Four Ps are a marketing framework that helps businesses understand how to attract customers. **Product** refers to what you're selling—its features and quality. **Price** is how much you charge, balancing value and profitability. **Place** involves where and how the product is sold, like stores or online. **Promotion** includes the communication and advertising used to inform and persuade potential buyers. Together, these elements help companies design effective strategies to meet customer needs, stand out in the market, and achieve business goals.