brand repositioning

Brand repositioning refers to the strategic process of changing the way a brand is perceived in the market. This can involve altering the brand’s identity, messaging, target audience, or overall market position to respond to new trends, competitive pressures, or shifts in consumer preferences. The goal is to better align the brand with current consumer needs and to differentiate it from competitors, ultimately aiming to attract a new or broader customer base. Effective repositioning can rejuvenate a brand's relevance and appeal in a constantly evolving marketplace.