customer perception

Customer perception refers to how customers view and interpret their experiences with a product, service, or brand. It’s shaped by factors like quality, reliability, customer service, and overall value. Essentially, it’s their mental impression—whether they feel satisfied, valued, or confident in what they’ve received. Positive perceptions lead to loyalty and recommendations, while negative ones can deter future business. Businesses aim to influence perception through quality, branding, and communication to build trust and a strong relationship with their customers.