Rebranding

Rebranding is the process of changing a company's identity to better reflect its current goals, values, or market positioning. This can involve updating logos, messaging, product names, or visual styles to appeal to a new audience or to differentiate from competitors. The goal of rebranding is to refresh the company's image, improve public perception, or signal a strategic shift, helping it stay relevant and competitive. It’s a thoughtful effort to redefine how the company is viewed externally while often maintaining its core essence.