Philip Kotler - Marketing

Philip Kotler is a renowned marketing expert often called the "father of modern marketing." He emphasizes that marketing is more than just selling products; it involves understanding customer needs and creating value. Kotler's principles highlight the importance of market research, segmentation, targeting, and positioning to effectively reach audiences. He advocates for the 4 Ps of marketing: Product, Price, Place, and Promotion, which help businesses strategize their offerings. Ultimately, Kotler's work teaches that successful marketing builds strong customer relationships and fosters brand loyalty, vital for business growth in a competitive marketplace.