Segmentation, Targeting, and Positioning

Segmentation, targeting, and positioning are key marketing steps. Segmentation is dividing a broad market into smaller groups with similar needs or characteristics. Targeting involves choosing which of these groups a business wants to focus on. Positioning is how the business wants its product or brand to be perceived in the minds of the targeted group, emphasizing its unique benefits. Together, these steps help a company effectively reach the right customers with messages that resonate, ensuring marketing efforts are efficient and tailored to specific audience needs.