International Expansion

International expansion refers to a business strategy where a company seeks to enter and grow in markets outside its home country. This can involve selling products or services globally, establishing operations abroad, or forming partnerships with foreign companies. The goal is to increase market share, access new customers, diversify revenue sources, and enhance competitiveness. However, businesses must navigate challenges such as different cultures, regulations, and economic conditions. Successful international expansion requires careful planning, research, and an understanding of local markets.