B2B innovation

B2B innovation refers to new ideas, products, or processes that improve how businesses interact or deliver services to one another. Unlike B2C (business-to-consumer), where firms sell directly to individuals, B2B focuses on companies serving other companies. This includes advancements in technology, supply chain management, or service delivery that enhance efficiency, reduce costs, or create competitive advantages. For example, using cloud technology for better collaboration, or automating procurement processes, are forms of B2B innovation that help businesses operate more effectively and adapt to changing market needs.