Market Disruption

Market disruption refers to significant changes in a market caused by innovative products, services, or business models that challenge existing norms. This often leads to new competitors gaining market share, as they offer better value or convenience to consumers. For example, streaming services disrupted traditional cable TV by providing on-demand content at lower prices. Disruption can prompt established businesses to adapt or risk losing relevance, ultimately benefiting consumers with more choices and improved quality. Understanding market disruption helps identify trends and opportunities within various industries.