Destructive Innovation

Destructive innovation refers to new products or services that significantly improve on existing ones, but do so in a way that eventually undermines or replaces the original offerings. Unlike disruptive innovation, which often targets lower-end or niche markets, destructive innovation typically enhances performance or quality in a way that makes traditional options obsolete. This shift challenges established businesses to adapt or risk losing relevance. In management, recognizing and responding to destructive innovations is crucial for sustaining competitive advantage and meeting evolving consumer expectations.