Disruptive Innovation Management

Disruptive Innovation Management refers to the process of identifying and fostering new ideas that create simpler, more affordable alternatives to existing products or services, often targeting overlooked markets. This approach helps companies stay competitive by embracing change rather than resisting it. For example, a small startup might introduce a basic version of a complex software that appeals to budget-conscious customers, gradually improving over time. By managing these innovations effectively, organizations can adapt, meet evolving consumer needs, and drive growth, even as established players may struggle to respond to these shifts.