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Corporate Entrepreneurship

Corporate entrepreneurship, often called "intrapreneurship," refers to the efforts of employees within an established company to innovate and create new products, services, or processes. Unlike traditional entrepreneurship, which typically occurs in startups, corporate entrepreneurship harnesses the resources and support of a larger organization. Employees, acting as intrapreneurs, take initiative, develop entrepreneurial ideas, and drive growth while aligning with the company’s overall goals. This approach encourages a culture of innovation, adaptability, and competitiveness within the organization, enabling it to respond to market changes and new opportunities effectively.

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    Corporate entrepreneurship, also known as intrapreneurship, refers to the practice of fostering innovation and new business initiatives within an established company. It encourages employees to think like entrepreneurs, taking risks and developing new products, services, or processes that can drive the company's growth. By creating a supportive environment for creativity and resourcefulness, organizations can adapt to changing markets, stay competitive, and enhance their overall success. This approach combines the stability of a large corporation with the agility and innovative spirit typical of startups, leading to fresh ideas that benefit both the employees and the company as a whole.