Competitive Aggressiveness

Competitive aggressiveness in corporate entrepreneurship refers to a company's proactive approach to outperform its rivals. It involves taking bold actions, such as introducing innovative products, entering new markets, or adopting unique strategies to gain a competitive edge. This mindset encourages businesses to be assertive, responsive to changes, and willing to take risks to capture opportunities and drive growth. By fostering a culture of competitive aggressiveness, companies aim to establish themselves as leaders in their industry, continuously adapting and evolving to stay ahead of competitors.