Risk-taking

Risk-taking in corporate entrepreneurship refers to the willingness of a company to pursue innovative ideas, even if they come with uncertainty and potential setbacks. It involves investing resources into new projects, exploring untested markets, or developing novel products. Successful risk-taking can lead to significant rewards, such as increased market share or profits, but it also carries the possibility of failure. Companies that embrace calculated risks often foster a culture of creativity and agility, allowing them to adapt quickly to changes and stay competitive in their industry.