Organizational Innovation Management

Organizational Innovation Management refers to the process by which companies develop and implement new ideas, products, or practices to enhance their effectiveness and adapt to changing environments. It involves fostering a culture that encourages creativity, managing resources to support innovation projects, and strategically aligning innovations with the organization’s goals. This approach not only aims to improve efficiency and competitiveness but also to meet customer needs and stay relevant in the market. By effectively managing innovation, organizations can drive growth and achieve long-term success.