James Utterback

James Utterback is a prominent figure in the field of innovation and management. He is best known for his work on the dynamics of technological change and how businesses can adapt and thrive amidst shifts in technology. Utterback introduced concepts like the "dominant design," which describes how certain products or technologies become standard in a market. His research emphasizes the importance of understanding innovation processes, competition, and industry evolution, providing valuable insights for companies seeking to innovate effectively and maintain their competitive edge. His contributions help explain how industries grow and change over time.