Incremental Innovation Strategy

Incremental Innovation Strategy involves making small, gradual improvements to existing products, services, or processes rather than introducing entirely new ideas. This approach focuses on refining and enhancing what already works, aiming to increase efficiency, usability, or customer satisfaction. Companies often use this strategy to stay competitive, adapting to market demands while minimizing risk. By continuously evolving their offerings, businesses can maintain relevance and build stronger relationships with customers, ensuring steady growth over time without the uncertainty that comes with radical innovation.