Strategic Innovation Management

Strategic Innovation Management involves planning and guiding the development of new ideas and technologies to create a competitive advantage for a business. It combines insights about market trends, customer needs, and the company's strengths to make informed decisions on innovation projects. This approach ensures that innovations align with the company's long-term goals, allowing organizations to adapt and thrive in changing environments. Effectively managing strategic innovation helps businesses not only to develop new products or services but also to improve processes and enhance overall performance.