Clayton M. Christensen

Clayton M. Christensen was an influential American academic and business consultant, best known for his theory of "disruptive innovation." This concept explains how smaller companies with fewer resources can successfully challenge established businesses by offering simpler, more affordable alternatives. Christensen's work emphasized the importance of innovation in business strategy and highlighted how companies can fail if they ignore the evolving needs of their customers. His ideas have greatly impacted entrepreneurship, management practices, and how industries adapt to change, making him a highly respected figure in the fields of business and management studies.