Adaptive Innovation

Adaptive Innovation refers to the process of making small, gradual improvements to existing products or services in response to changing market conditions, customer feedback, or technological advancements. Unlike radical innovation, which creates entirely new solutions, adaptive innovation focuses on enhancing what already exists. This approach allows businesses to stay relevant and competitive by continuously adjusting their offerings to better meet the needs of their customers, ultimately leading to sustained growth and innovation without the risks associated with larger, more disruptive changes.