Capability-driven Strategy

Capability-driven strategy focuses on leveraging a company's unique strengths and resources to foster innovation and drive technological advancements. Instead of chasing the latest trends or products, businesses identify their core competencies—such as expertise, technologies, or processes—and align their innovation efforts around these areas. This approach ensures that new products and services capitalize on what the organization does best, leading to more effective solutions and a competitive edge in the market. By building on existing capabilities, companies can innovate more sustainably and effectively.