Proactive Innovation

Proactive innovation refers to the process of anticipating future needs and opportunities, rather than just reacting to current challenges. In the context of incremental innovation management, it involves making small, continual improvements to products or services based on predicted trends and customer feedback. This approach helps businesses stay ahead of the competition by not only enhancing existing offerings but also ensuring they align with future demands. By being proactive, companies can create value, improve customer satisfaction, and sustain growth in an ever-changing market.