Disruptive Innovation Strategies

Disruptive innovation strategies refer to approaches that create new markets by targeting overlooked customer segments with simpler, more affordable products or services. Instead of competing with established companies on their terms, disruptors often start small, using innovative technology or business models to meet the needs of consumers who are not served well by mainstream offerings. Over time, these innovations improve and gain traction, eventually challenging and transforming existing markets. Examples include how smartphones disrupted traditional cameras or how streaming services changed the landscape of television and movies.