Competitive Advantage Strategy

A competitive advantage strategy is how a business distinguishes itself from competitors to attract customers and achieve greater success. This can be done by offering better quality products, superior customer service, unique features, or lower prices. Essentially, it involves identifying what makes a company special and capitalizing on those strengths to gain market share. By consistently delivering something unique or better than rivals, a business can build customer loyalty and enhance profitability, ultimately positioning itself favorably in the marketplace.