Incremental Innovation

Incremental innovation refers to small, gradual improvements or upgrades made to existing products, services, or processes. Instead of creating something entirely new, businesses focus on enhancing what they already have, such as adding features, improving design, or increasing efficiency. This strategy aims to maintain competitiveness and meet customer needs without significant risks or costs associated with radical changes. By continually making these minor enhancements, companies can stay relevant in the market and respond to evolving consumer preferences over time.