Journal of Product Innovation Management

The Journal of Product Innovation Management is a scholarly publication focused on the study and discussion of new products and innovations. It covers research, trends, and theories related to how companies develop, launch, and manage new ideas and products in the market. The journal aims to advance understanding of the processes involved in innovation, emphasizing practical implications for businesses and insights into successful strategies for creating products that meet customer needs. It serves as a resource for academics, practitioners, and anyone interested in the dynamics of product development and innovation.