Roger J. Calantone

Roger J. Calantone is a well-respected figure in the field of marketing and management, known for his research on innovation, product development, and market strategy. He has contributed significantly to understanding how companies can effectively introduce new products and respond to market needs. His work often focuses on the importance of customer insights and the role of technology in shaping business practices. Calantone has authored numerous articles and studies, influencing both academic thought and practical applications in marketing, helping businesses navigate complex market environments successfully.