Innovation Diffusion Theory

Innovation Diffusion Theory explains how new ideas, products, or technologies spread within a society. It outlines the process through which innovations are adopted by different groups, starting with early adopters and eventually reaching the majority. The theory highlights factors that influence this spread, such as the innovation's perceived benefits, ease of use, and social influence. Understanding this process helps businesses and policymakers encourage the adoption of technologies, ensuring they effectively meet the needs of society as they change and evolve.