Gabriel Tarde

Gabriel Tarde was a French sociologist and social psychologist in the late 19th and early 20th centuries. He is known for his theories on social interaction and influence, particularly the idea that social change occurs through imitation rather than collective consciousness. Tarde posited that individuals adopt the behaviors and ideas of others, leading to trends and social patterns. His work laid groundwork for later studies in sociology, psychology, and communication, emphasizing the importance of small groups and interpersonal relationships in shaping society. He is often considered an important precursor to modern theories of social networks and cultural transmission.