Social Network Analysis in Innovation Diffusion

Social Network Analysis in Innovation Diffusion examines how new ideas, technologies, or products spread through social networks. It studies the relationships and interactions among individuals or groups to understand how information flows and influences adoption. By mapping connections, researchers can identify key influencers, track how innovations gain popularity, and understand barriers to adoption. This approach highlights the importance of social dynamics in the process of innovation, showing that it's not just the quality of an idea that matters, but how it is communicated and shared within a community.