Rogers' Five Stages of Diffusion

Rogers' Five Stages of Diffusion describe how new ideas or technologies spread within a community. The stages are: 1. **Knowledge** - people learn about the innovation. 2. **Persuasion** - they develop an opinion about it. 3. **Decision** - they decide whether to adopt or reject it. 4. **Implementation** - they start using the innovation. 5. **Confirmation** - they seek reinforcement for their decision, ensuring continued use. Understanding these stages helps us grasp how innovations become accepted in society and highlights the importance of communication and social influence in the adoption process.