Sales Forecasting

Sales forecasting in market analysis is the process of predicting future sales based on historical data, market trends, and economic conditions. It helps businesses estimate how much of their products or services they are likely to sell over a specific period. By analyzing factors like consumer behavior, competition, and seasonal patterns, companies can make informed decisions about inventory, marketing strategies, and budgeting. Accurate sales forecasts assist in minimizing risks and maximizing opportunities, ultimately supporting overall business growth.