Demand Planning

Demand planning is a process used in supply chain management to predict future customer demand for products. It involves analyzing past sales data, market trends, and other factors to estimate how much of a product will be needed in the future. This helps businesses ensure they have the right amount of inventory available at the right time, reducing costs and preventing stockouts or excess stock. Effective demand planning supports efficient production schedules, distribution, and overall customer satisfaction, enabling companies to respond dynamically to changing market conditions.