S&OP Process

Sales and Operations Planning (S&OP) is a process used by organizations to align their sales forecasts with production and supply capabilities. It involves regularly reviewing market demand, inventory levels, and production schedules to ensure that a company can meet customer needs while optimizing resources. By collaborating across departments—such as sales, marketing, and manufacturing—companies can make informed decisions about what products to produce, how much to produce, and when to deliver, ultimately improving efficiency, reducing costs, and enhancing customer satisfaction.